STAR WAY 星途新品---姚明酒庄

2019-05-06 17:14

         在结束自己的篮球生涯后,姚明依旧保持着较高的曝光度,无论是世游赛还是交大校园,姚明无疑都是众人的焦点。本周日,姚明将在特殊奥林匹克2011年融合慈善筹款晚宴上现身助力本次慈善拍卖。在当日的拍卖环节中,7款特殊拍品将一一亮相,其中一项特殊的拍品将是全球首次亮相首瓶姚明葡萄酒。此外,姚明将在筹款晚宴上宣布由他建立的那帕谷酒业公司正式成立。姚酒庄将会从纳帕谷的其他六个葡萄园里收购葡萄酿酒。
   姚明已聘请拥有多年葡萄酒酿造、酒庄管理、葡萄酒市场营销经验的汤姆・海恩德担任自己品牌负责酿造的部门总裁。同时聘请拥有全世界多个酒庄的葡萄园管理经验的拉里担任自己的葡萄园顾问。据姚之队负责人章明基透露"姚明亲自参与了创立,当然,也有他实际的资金注入,公司目前的规模不大,但可以透露的是,葡萄酒酒业公司主要是立足于纳帕谷产区,以赤霞珠品种为主,品质非常好。"

创建酒业公司已经不是姚明第一次将触角伸入商业领域,此前,开办姚餐厅、与美国最大私人健身机构“加州健身机构”联手开设加州健身姚明俱乐部、拥有合众思壮科技股份有限公司的股权、投资巨鲸音乐网……现在,姚明又涉足了葡萄酒业,据悉,“姚明2009那帕谷赤霞珠干红葡萄酒”将于下周正式在中国市场销售,而即将进行拍卖的1.5升装姚明葡萄酒也只会限量生产1200瓶,售价为3800元。在这些拍品中,“全球首瓶姚明葡萄酒”成为了7件拍品中最受人瞩目的拍品。根据本次活动相关负责人透露,姚明将在晚宴当天正式宣布,由他建立的纳帕谷酒业公司正式成立(纳帕谷位于美国加利福尼亚州旧金山市,以生产高档品牌红酒闻名, 其产品在中国大陆很少见,主要因为价格太高,以及美国人在其国内就基本把红酒买断),公司将命名为姚家族葡萄酒酒业公司。目前,姚家族葡萄酒酒业公司已经发布了首款以姚明命名的干红葡萄酒2009那帕谷赤霞珠干红葡萄酒。在这次拍卖活动中,这瓶第一次在中国销售的姚明葡萄酒将会成为拍品,起拍价为60000元人民币。

          After finishing his basketball career, Yao Ming still maintains a high degree of exposure. Whether it is the World Tour or the Jiaotong University campus, Yao Ming is undoubtedly the focus of everyone. On this Sunday, Yao Ming will appear at the Special Olympics 2011 Charity Fundraising Dinner to help this charity auction. In the auction of the day, 7 special items will be unveiled one by one, one of which will be the first bottle of Yao Ming wine in the world. In addition, Yao Ming will announce the establishment of the Napa Valley Wine Company established by him at the fundraising dinner. Yao Winery will buy wine from the other six vineyards in Napa Valley.
        Yao Ming has hired Tom Heide, who has many years of experience in winemaking, winery management and wine marketing, as the president of the department responsible for brewing. At the same time, he hired Larry, who has experience in vineyard management in several wineries around the world, as his own vineyard consultant. According to Zhang Mingji, the head of the Yao team, "Yao Ming personally participated in the founding. Of course, there are also actual capital injections. The company is currently small, but it can be revealed that the wine and wine company is mainly based in Napa Valley. The area is mainly based on Cabernet Sauvignon and the quality is very good."
              Among these lots, “the world's first bottle of Yao Ming wine” became the most eye-catching lot of the seven items. According to the relevant person in charge of the event, Yao Ming will officially announce the establishment of the Napa Valley Wine Company on the day of the dinner (Napa Valley is located in San Francisco, California, USA, known for producing high-end brand red wine, its products are It is rare in mainland China, mainly because the price is too high, and Americans basically buy out the wine in their country. The company will be named Yao Family Wine Company. At present, Yao Family Wine Company has released the first dry red wine 2009 Napa Valley Cabernet Sauvignon red wine named after Yao Ming. In this auction, the bottle of Yao Ming wine, which was first sold in China, will become a lottery with a starting price of RMB 60,000.
 
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